European Bread-Initiative founded

AIBI together with four European trade associations (CEBP, COFALEC, EFM and FEDIMA) have teamed in Brussels to form a bread initiative. This informal coalition represents craft & industrial bakers, bakery ingredients companies and yeast manufacturers. The main aim of the bread-initiative is to improve the image of bread. It is willing to make clear to consumers the health value, the cultural heritage and economic importance of the bread sector.  Health, culture and economic importance should become the key points of shared public relations campaigns. This new coalition will help coordinating promotion & lobbying actions on bread on European level. Further information: